Nike - Kyrie 2

The Kyrie 2 is engineered for game-changing speed on the court



Our Role : Creative direction, 3D animation, Sound design

We executed from the concept to finish including the sound design. We tried to emphasize the stability of the sneaker on the court, and the science behind the sneaker. We wanted to give a continuous tension to the viewers through the sound design.

Kyrie’s speed and creativity allow him to baffle defenders on a nightly basis. His second signature shoe fuels his unpredictable playing style with lighter-than-ever cushioning and a new, rounded outsole.
Doubledots executed from the concept to finish including the sound design. We tried to emphasize the stability of the sneaker on the court, and the science behind the sneaker.

Animations

Microscopic Shots
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